Have you jumped into the custom GPT end of the pool yet? 

There’s a lot to learn in AI (and more to learn every day), but we all suffer from the same problems: there’s only 24 hours in a day and our doctors really want us to spend about eight of them asleep.

Fortunately, MarTech contributor Océane Li is testing out custom GPTs for her GTM motions and she’s sharing the results with us.

Also today, CRM adoption got you down? Contributor Ali Schwanke has five tips for getting those salespeople to use the CRM. I suspect they will happily comply. 

Mike Pastore
Editorial Director

Customer relationship management (CRM)

5 simple ways to boost CRM adoption

Explore simple strategies and behavioral nudges to improve CRM adoption in your organization.

B2B marketing

Real-world insights from deploying custom GPTs for GTM

Takeaways from deploying custom GPTs that enhance GTM workflows, boost efficiency and support smarter marketing strategies.

Marketing management

The hidden cost of playing defense in marketing

Google, Skype and a $10B SaaS firm all got comfortable. Learn how to spot when your strategy is stuck — and start moving forward.

MarTech webinar

The Ultimate Consent Strategy to Maximize Customer Opt-Ins in 2025

Your opted-in database isn’t just a list—it’s the core of understanding customers and driving revenue. But earning and managing consent is harder than ever.

HubSpot

HubSpot’s ChatGPT connector generates excitement and some concerns

The excitement online outweighs concern, but marketers need to make sure they evaluate risk before turning AI loose on customer data.

MarTechCharts

These are the marketing activities most likely to convert visitors to prospects

Human interaction seems to drive conversions, despite the intense focus on AI.

Marketing artificial intelligence (AI)

State of data report

The State of Data 2025 shows how better data quality, governance, and integration are separating the AI leaders from everyone else.

Conversations with MarTech

Playbook Broken: Why old marketing tactics fail

In Episode 1 of Playbook Broken, Marc Sirkin talks about disruptors who are reimagining marketing with Molly St. Louis of Mosaic Group Media.

What else we're reading

• There are a lot of opinions about HubSpot’s ChatGPT connector
• Many, many of us have been here before…
• Search may be changing, but people still consume a ton of media
• Name drop your best ever tradeshow giveaways/promotions
• Candid thoughts about marketing jobs (from a CMO & former CRO)
• How is everyone sending their newsletters these days?

MarTech research

• NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• NEW! Enterprise Digital Asset Management Platforms
• Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms
• Marketing Work Management Platforms
• Marketing Automation Platforms
• Customer Data Platforms.
• Call Analytics and Conversational Intelligence

What they're saying

• “These AI tools are like junior teammates — they extend my capabilities, but still rely on my judgment, inputs and direction.” – Océane Li in Real-world insights from deploying custom GPTs for GTM
• “We’re busy, messy, skeptical creatures of habit. Marry that with today’s constant change, and you’ve got a perfect storm for adoption issues, where tools are purchased with good intentions but struggle to reach full potential.” – Ali Schwanke in 5 simple ways to boost CRM adoption

From Search Engine Land