Every year, 6.8 head coaches in the NFL are relieved of their duties. I know what you’re thinking: Did anyone expect to win with 0.8 of a coach? But I digress.

I bring this up because there are a number of reasons for coaches in the NFL to get the boot. But one reason we see from time to time is that a coach’s playbook didn’t evolve to keep up with changes in the game.

The same thing can happen to marketers. That’s especially true in today’s AI-powered, data-driven world. And that’s why today we’re debuting Playbook Broken, a new podcast hosted by Marc Sirkin. The first episode features Molly St. Louis. Catch it on the site, MarTech’s YouTube channel, and wherever you get your podcasts.

Mike Pastore
Editorial Director

Marketing technology

3 steps to align your stack with strategy

What separates martech outperformers from the rest? New research reveals how lean, focused stacks drive strategic results.

Email marketing

AI is making a major impact of email marketing teams, report finds

AI is helping email marketers move faster, but many of the old, familiar challenges remain.

Marketing artificial intelligence (AI)

Adobe expands its suite of AI agents with Product Support and Data Insights agents

Adobe’s human-centered approach to AI is becoming a reality as new agents roll out.

MarTech webinar

The Ultimate Consent Strategy to Maximize Customer Opt-Ins in 2025

Your opted-in database isn’t just a list—it’s the core of understanding customers and driving revenue. But earning and managing consent is harder than ever.

Customer experience

Report finds consumers want deals from AI, not simulated conversation

There’s a disconnect between how consumer goods marketers use AI and what customers want from it.

Conversations with MarTech

Playbook Broken: Why old marketing tactics fail

In Episode 1 of Playbook Broken, Marc Sirkin talks about disruptors who are reimagining marketing with Molly St. Louis of Mosaic Group Media.

MarTech intelligence reports

Why marketing automation still feels manual

Marketing automation was supposed to eliminate busywork. So why are so many teams still bogged down by disconnected tools, clunky workflows, and half-used features? This guide will help you break the cycle.

Google Analytics 4 (GA4)

A guide to attribution models in GA4

GA4 attribution models don’t just report results — they influence them. See how model choice impacts marketing strategy, spend and perceived ROI.

What else we're reading

• Candid thoughts about marketing jobs (from a CMO & former CRO)
• How is everyone sending their newsletters these days?
• Using AI to help sell? Buyers are using it to disappear.
• How AI is changing market research
• Marketers on the tactic that worked WAY better than expected
• Is the stress hurting your mental health?

MarTech research

• NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• NEW! Enterprise Digital Asset Management Platforms
• Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms
• Marketing Work Management Platforms
• Marketing Automation Platforms
• Customer Data Platforms.
• Call Analytics and Conversational Intelligence

What they're saying

• “What really stood out were the habits of outperformers, i.e., companies in the top 30% based on revenue per employee. They don’t just buy more tools. They build lean, focused stacks that reinforce their go-to-market (GTM) model and customer expectations. That is their focus.” – Frans Riemersma in 3 steps to align your stack with strategy
• “GTM scaled tactics optimized for the wrong medium. AI changes the medium. The tactics turn inward and collapse. You don’t win a jujitsu match by punching harder. You win by making the other person fall on their own punch.” – Mark Stouse in How AI flipped the funnel and made GTM tactics obsolete

From Search Engine Land