There is a lot of news from martech vendors this week, as everyone launches new features and products before summer kicks off. That allowed me to connect with some of them to see what they’re doing. 

I was struck by an underlying similarity in my conversations with Tifenn Dano Kawn, CMO of Amplitude, and Bryan Saftler, director of industry and solutions marketing at Databricks. 

Both vendors made moves this week to bring teams together within their platforms. For Amplitude, it’s the product and marketing teams. For Databricks, it’s IT, data and marketing. 

Working on the same platform is a good start to getting teams on the same page. I’ll share more thoughts on this in the week ahead.

Mike Pastore
Editorial Director

Marketing technology

Databricks takes aim at marketers with new platform for data and AI

Databricks says it’s all in on data and AI for marketers, as cloud data stores sit at the center of many martech stacks.

Marketing technology

Amplitude brings marketing and product teams together in one platform

Long popular with product teams, Amplitude wants to break down barriers among teams, data and platforms.

B2B marketing

5 signs your GTM is too risky and what to do about it

It’s not just execution, most GTM failures reflect poor capital allocation. Spot these five warning signs before you lose more than revenue.

Marketing artificial intelligence (AI)

5 ways marketers are actually using AI to get more done

This guide covers five grounded, real-world ways marketers are using AI right now to improve efficiency without sacrificing quality.

Marketing artificial intelligence (AI)

GenAI is already telling your brand’s story — are you guiding it?

To succeed in AI-powered discovery, brands must rethink their content, data and strategy. This is the path to AI readiness.

What is website retention rate (and why it matters for B2B brands)

Improve your B2B website retention rate with strategies that drive deeper engagement, better lead quality, and stronger sales pipeline performance.

Benchmark report

23.9% more email sends, 50% higher engagement—what’s going on?

Marketers sent nearly 24% more emails last year—and guess what? Engagement soared. CTRs doubled. Unsubscribes? Still just 0.13%. Surprised? So were we.

Marketing artificial intelligence (AI)

How to choose the right marketing AI tools for real business impact

GenAI success depends on strategic use, smart investments and strong governance—not just experimentation.

What else we're reading

• Your CMO wants what?
• What makes virtual influencers so effective?
• The flight to marketing “safety”
• Looking for resources on innovative B2B marketing?
• Are agencies facing an extinction-level event?
• Tariffs are haunting TV’s upfront ad-sales season

MarTech research

• NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• NEW: Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms
• Marketing Work Management Platforms
• Marketing Automation Platforms
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• Call Analytics and Conversational Intelligence

What they're saying

• “Executives are no longer accepting vague answers, optimistic forecasts or dashboard rationalizations. They’re asking different questions and making some explosive comments at the same time.” – Mark Stouse in 5 signs your GTM is too risky and what to do about it
• “AI is rewriting the rules of digital discovery, but the brands with staying power will invest their digital transformation strategies in comprehensive AI readiness.” – Dave Minifie in GenAI is already telling your brand’s story — are you guiding it?

From Search Engine Land