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It’s that time of course. The time when we pretend that in December and January we have a better grasp of what’s coming in the New Year than we did in November. But we’ve done our best in looking ahead with predictions for AI transformation, CX tools and strategies, CX and brand, CTV, retail media networks and what retail marketers should be thinking about this year.
Our friend Scott Brinker is making predictions too, specifically about the role AI agents could come to play in organizing the martech stack. It’s an exciting concept, as is the prospect of AI agents picking up a lot of customer service and support challenges. But as I argue here, promises that new tech developments will fix problems once and for all should be taken with a few grains of salt.
Nevertheless, my positive prediction for 2025 is that generative AI will play a key role in areas other than content creation; and certainly agentification is something to watch.
Kim Davis
Editor-at-large
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