Good morning, Marketers, news plus actionable advice
Looking at today’s newsletter made me reflect on the balance we try to strike between two offerings. We try to give you the latest news from the martech space and anyone involved in marketing or advertising through the AWS ecosystem should be interested in the expansion to the partner competency program.
We also lean on our experts to offer actionable advice on challenges that confront marketers all the time. How to best use generative AI at this stage of development, for example, or how to make customer acquisition more efficient.
Two different emphases but a joint mission. To explain martech as it evolves.
Editor at large