Good morning, Marketers, it’s another day of MarTech!

Day 2 of The MarTech Conference gets underway today. You can sign up here for free. CDPs, ROI, ABM, digital events, work management and many other crucial topics will be covered. Also, we’ll be discussing the 2023 MarTech Salary and Career Survey, which is hot off the presses. The day begins with a series of live-only coffee talks, where attendees can ask experts about GA4, ChatGTP and marketing operations.

To catch up on Day 1, here’s a recap of The MarTech Conference keynote, led by editorial director Kim Davis.

See you at MarTech!

Chris Wood,
Editor

B2B marketing

Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote

Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff.

Marketing technology

Salesforce winter 2023 release: The business executive’s guide, part 2

Enhanced collaboration functionality for engagement/commerce and customer service is included in the latest Salesforce release.

Performance marketing

How to map marketing science to the customer journey

Connecting creative work with brain science to trigger different behaviors along the customer journey.

Automating your B2B marketing is no longer an option – it's a necessity.

You can’t expect to keep up with the competition if you are wasting precious time on repetitive processes. Learn how a B2B marketing automation platform can help you increase leads, boost sales, be more productive – and transform your business.

Read more

Mobile marketing

Movable Ink unveils mobile suite

Personalized content platform Movable Ink launches a mobile suite to support 1:1 customer engagement across mobile channels.

Marketing management

10 steps to target and connect with potential customers effectively

Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing).

GA4 preparation guide

Get this 5-minute guide for digital marketers on Google Analytics 4 with the latest deadlines and expert resources.

Learn more

Identity resolution

Does your organization need an identity resolution platform?

Identity management platforms can be a big help to marketers, but do you need one? This guide will help you find the answer.

MarTech picks back up today... don't miss out!

ChatGPT, GA4, and MOps Coffee Talk meetups kick off today at 10:30am ET — then it’s time for more sessions, keynotes, and Overtime Q&A! What are you waiting for?

Grab your free pass now

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