Good morning, Marketers, the AI wave is upon us!

In all the excitement, it’s helpful to drill down on practical use cases for where AI capabilities can help marketers. For instance, in marketing automation. Contributor Milton Hwang kicks off a four-part series about these new ways that daily tasks and goals will change with the new technology.

And to help spot other waves on the horizon, Constantine von Hoffman provides a roundup of AI-powered releases across marketing technology.

This and other topics will be covered in-depth at The MarTech Conference, held next week on March 28-29. You can secure your free pass right here.

Chris Wood,
Editor

Marketing automation

AI marketing automation: How it works and why marketers should care

Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade.

Marketing artificial intelligence (AI)

A roundup of the latest AI-powered marketing technology releases

With so many new AI products coming out, it can be hard to keep track of them. Here's our roundup of the latest.

Email marketing

Email creation platform Stensul expands its offering to landing pages

Email creation and collaboration platform Stensul is strategically expanding its offering across other assets.

May the odds be ever in your favor with programmatic advertising

Are you tired of playing marketing roulette? With programmatic advertising, the odds are always in your favor. Join our webinar to learn how programmatic can help you hit your marketing targets with precision and ease. And if you are a fan of The Hunger Games like me, you might even think of yourself as the Katniss Everdeen of digital marketing!

Save my seat!

Customer experience

ARHT rolls out retail hologram experiences

The new CAPSULE touchscreens display life-sized presenters and products, either live or on a video loop.

Email marketing

What is email marketing and why we care: A marketer’s guide

Email marketing remains one of the most effective digital channels today. Here are some best practices to help your brand stay ahead of the email marketing game.

Get the 2023 Consumer Trends Index

Learn the latest global consumer attitudes and trends in personalization, privacy, messaging, advertising, and brand loyalty.

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Marketing artificial intelligence (AI)

ChatGPT to support digital experience analytics

Glassbox will integrate conversational AI into its digital experience analytics platform.

[Next week] Discover game-changing martech solutions and strategies for free

Unlock 50+ sessions, keynotes, and Overtime Q&A — all available live and on-demand… plus engaging meetups, a certificate of attendance, exclusive AI programming, and more — online March 28-29 at MarTech. No expense reports. No travel headaches. No time out of the office.

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