Good morning, Marketers, and how will content creation change in the near future?

Kim Davis reports from Adobe Summit about new AI-powered tools that will ramp up creation. Creators were made a priority at the event when Adobe CEO Shantanu Narayen called for global standards to ward off AI infringements on creative work. As AI tools help make it possible for more content to be made, this will likely become a bigger issue.

Working with these emerging technologies is one topic that will be discussed next week at The MarTech Conference, March 28-29. Pick up your free pass right here. 

Chris Wood,
Editor

Marketing artificial intelligence (AI)

Adobe announces Firefly for AI-driven creative

At Summit today, Adobe also announced a new Product Analytics solution and Sensei GenAI.

Marketing technology

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Social media marketing

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Marketers can now schedule posts without a 3rd-party tool and host live conversations entirely in-platform.

The next big thing in Martech…

Today, a sophisticated system for managing product information is more valuable than ever. Join our upcoming webinar and learn how to unlock the value of your data.

Register here!

Data management platform (DMP)

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Explore data management platforms in depth — what they are, why they are important and their future in a privacy-focused landscape.

Optimization and personalization

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Track the ROI of personalized content by looking at individual and incremental performance and using a multi-touch attribution model.

The Big Game brand lift results are in!

Learn which ads scored big in 2023’s Big Game.

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Digital asset management (DAM)

Does your organization need a DAM? Audit first, with these easy steps.

While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.

[Next week] Discover game-changing martech solutions and strategies for free

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