Good morning, Marketers, and who’s steering the ship?

When it comes to AI in marketing, the buck stops at the CMO. Today, our contributor Andrew Frank provides valuable guidance on how CMOs can lead their teams when onboarding generative AI.

And this is timely because more and more platforms are integrating with ChatGPT technology. If it isn’t being implemented by your team just yet, it’s at least under consideration. That’s why we’ve been covering it from all angles this year, and why it’ll be a main topic of conversation at The MarTech Conference, March 28-29.

You can get your free pass right here.

Chris Wood,


Marketing management

How CMOs should respond to ChatGPT’s marketing impact

CMOs must urgently assess ChatGPT's impact on key marketing functions and steer the responsible use of AI.

Virtual and augmented reality

Metaverse, Web 3.0 and NFTs: What marketers need to know

While often bundled together, NFTs, the metaverse and Web 3.0 aren't the same things. Here's how to view them from a marketing lens.

Marketing artificial intelligence (AI) introduces ChatGPT-powered Jason AI

The new add-on generates first emails and follow-ups for B2B outreach.

The key to creating consumer confidence

Today, a sophisticated system for managing product information is more valuable than ever. Join our upcoming webinar and learn how to deliver content that creates outstanding customer experiences.

Register here!

Customer experience

SAP gives up its stake in Qualtrics

The experience management platform will be acquired by Silver Lake and CPP investments for $12.5 billion.



Momentive Global, SurveyMonkey acquired by Symphony Technology Group

The deal to acquire the maker of SurveyMonkey is valued at $1.5 billion.

The modern CDP: Why you need one now and what you need to know

Gain a unified view of your customer for breakthrough personalization at scale, optimizing marketing spend, and boosting productivity with the data cloud.

Learn more

Customer experience

Manifesto for the makers of the metaverse

We must act as advocates for our audiences, ensuring their inalienable rights are honored and respected in these new digital spaces.

Discover cutting-edge martech without leaving your desk

Check out everything your free MarTech pass gets you, featuring two exclusive keynotes, 40+ sessions, live Q&A with Scott Brinker, interactive meetups, instant on-demand access, and more!

See the agenda

From Search Engine Land