Good morning, Marketers, and keep building relationships with customers.

A familiar theme, but it’s worth underlining as customer data keeps getting more valuable. That’s what struck me when news of Salesforce’s Einstein GPT unveiling broke. All these generative AI functions are tied to your organization’s CRM. The more data that sits there, the more its value can be augmented with AI.

Chris Wood,
Editor

Marketing artificial intelligence (AI)

Salesforce unveils Einstein GPT

Partnership with OpenAI, ChatGPT Slack app and fund for responsible generative AI were also announced at TrailblazerDX’23.

Social media marketing

How Haleon built social media intelligence in-house

The company behind Advil and other consumer brands transformed their approach to social media just in time for the pandemic.

B2B marketing

3 ways to rethink content’s role in your B2B GTM strategy

Ride the AI wave to improve your content marketing strategy. Show your execs and team how to create real value and meaningful experiences.

How to maximize conversions and ROAS by centralizing Google ads data

We can all agree that a clear view of your customer data is invaluable when it comes to campaign success. But how do we get started? Join our upcoming webinar and learn the monetary impact of data latency and how to drive your campaign decisions in the right direction.

Register here!

Marketing operations (MOps)

Why understanding the product is a must in martech, MOps

Here's why martech and MOps professionals should strive to develop a deeper understanding of their company's products.

Marketing artificial intelligence (AI)

ChatGPT: A marketer’s guide

Knowing ChatGPT's strengths and weaknesses can help you decide where and how to use the tool for marketing campaigns.

Making it into the inbox doesn’t have to be a guessing game

You can take real, actionable steps to improve your email deliverability — all while increasing customer engagement and eliminating wasted spend

Learn more

Marketing artificial intelligence (AI)

Bard and ChatGPT will ultimately make the search experience better

But it's early days and we're still trying to envision what the future of search will look like.

Discover cutting-edge martech without leaving your desk

Check out everything your free MarTech pass gets you, featuring two exclusive keynotes, 40+ sessions, live Q&A with Scott Brinker, interactive meetups, instant on-demand access, and more!

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From Search Engine Land