Good morning, Marketers, and it’s February already.

That came fast. I had just gotten used to January. But this gives me the opportunity to shout out the contributions from our great marketing experts that resonated with you over the last few weeks. 

Everyone is talking about ChatGPT and other aspects of AI, and that included us. Many of you are still working on understanding GA4 and thinking about how to boost your email campaigns. Plus, you dug deep into strategies for B2C and B2B marketers.

Dive in and enjoy. ICYMI, as the acronym goes.

Kim Davis,
Editorial Director

Google Analytics 4 (GA4)

3 Google Analytics 4 features to make up for lost data

Using these tools in GA4 will help compensate for tracking limitations so that you can remain data-informed.

Email marketing

3 email marketing shifts to make in 2023

Consider making these three major directional changes that could help your email program succeed this year.

Marketing artificial intelligence (AI)

When I asked ChatGPT to write an article about ChatGPT

ChatGPT isn't yet a tool that can run without close supervision. But it's something marketers are paying attention to.

C is for cookie, that’s good enough for me

Don’t be like Cookie Monster… The cookie shouldn’t be enough for you. Join our upcoming webinar and learn how to achieve personalization without cookies right when your users log in.

Save my seat!

Marketing artificial intelligence (AI)

AI in marketing: 7 areas where it shines and struggles

Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond.

Marketing management

10 steps to target and connect with potential customers effectively

Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing).

Plan your 2023 hiring budgets or job search with confidence

Download this guide from Conductor for compensation benchmarks and hiring trends you need to know to develop a winning recruitment and retention strategy—or attain your career goals.

Read more

B2B marketing

5 strategies B2B marketing and sales teams can bank on as markets tighten

These core strategies and tactics can help B2B organizations turn GTM efforts into results amid economic uncertainty.

Discover cutting-edge martech without leaving your desk

Check out your exclusive preview of the MarTech agenda — featuring expert speakers, essential topics, cutting-edge solution providers, and more.

See what’s in store

From Search Engine Land

• Meta could launch Threads ads this year
• Brave Search unveils AI answer engine
• Tracking in 2024: Where we are and how to prep
• How to survive the search results when you’re using AI tools for content
• U.S. search ad revenues hit record $88.8 billion in 2023