|
Good morning, Marketers, and customers need to trust you.
Customers want to engage with marketing they can trust and with brands they can trust. Trust triggers include everything from sharing your customers’ values to looking after their data. When customers trust a brand and trust its messages they will share data: first-party data that allows brands to identify and re-identify them; and zero-party data that tells brands something more about them.
As for values, nobody needs to patronize a brand that stands for something they don’t like (or that fails to stand for anything). The competition is a click away.
None of this, I’m sure, is new to our readers, but we’re highlighting it in today’s newsletter with a deep dive into marketing compliance and articles focused on the importance of consumer privacy.
Kim Davis,
Editorial Director
|
