Good morning, Marketers, and what’s the latest on CDPs?

That’s a topic I’ll be following with interest in 2023. It seems to me the CDP space will continue to undergo significant change as the platforms shift from being standalone solutions that ingest customer data and make it actionable to being:

  • Components within much broader martech offerings.
  • Optional add-ons available with DX platforms.
  • Tools for extracting (and yes, making actionable) data from warehouses or lakes.

And so on.

I should say shift “for the most part,” because some of those big, enterprise CDPs are surely in the game for the long-term as independent, standalone offerings. For a new overview of the CDP space, download our free report, “Customer Data Platforms: A Marketer’s Guide.”

Kim Davis,
Editorial Director


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