Good morning, Marketers, the race is on and the finish line is in sight. 

Is there anything more Elon Musk could be doing to scare advertisers away from Twitter? If there is, I have no doubt he will do it. Whatever his technical skills — and there’s a lot of debate about them, it is clear Musk lacks even the most elementary grasp of marketing. It seems the only audience he wants to appeal to is himself.

On a happier note, Lindsay DiLemmo has six suggestions on how to make your year-end marketing reports impress the C-suite. 

Constantine von Hoffman,
Managing Editor

Marketing management

6 tips to impress the C-suite with year-end marketing reports

Don't miss the opportunity to create year-end presentations for the executive team and demonstrate your team's accomplishments.

Customer experience

Digital experience platforms: 4 building blocks to success

While DXPs promise holistic, cross-platform seamlessness, organizations must be prepared to invest long-term before implementation.

Marketing technology

The latest jobs in martech

On the hunt for something new? Check out who's hiring in martech this week.

MarTech Guide to Customer Data Platforms

Unified, accessible customer data has become an essential building block for brand marketing success. This guide from MarTech examines the market for CDP platforms and profiles leading vendors.

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Marketing management

Marketers: Where will you be a year from now?

Three aspects of your career in marketing to think about and maybe change in the New Year.

Digital transformation

5 tips to boost user adoption of new martech tools

Get your end-users on board and ready to embrace new solutions.

How to craft the perfect PR pitch

This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after.

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B2B marketing

74% of B2B marketers expect budgets to increase next year

Nearly two-thirds say the increases will be modest. No one expects budgets to be cut.

Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

Start Discovering Now

From Search Engine Land