Good morning, Marketers, fall is here – break out the hot chocolate

Creating a personalized, omnichannel customer experience is a big challenge with a very big payoff if you can get it right. Which is why today we have the second part in our series about succeeding with customer journey orchestration.

Also, we have an overview of consumer privacy. It covers the major issues, concerns and players. Even if you’re well versed in those, it’s handy if you’re having trouble remembering yet another set of marketing-related acronyms.

Constantine von Hoffman,
Managing Editor

How customer journey orchestration affects process: Getting started on CJO

Here are three processes essential for succeeding with CJO.

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The latest jobs in martech

On the hunt for something new? Check out who's hiring in martech this week.

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Why marketers should care about consumer privacy

From GDPR, CPPA and ADPPA, here’s all the information marketers should know.

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The 8 Biggest Email Mistakes and How to Avoid Them

Learn about the eight most common email marketing pitfalls, including deliverability, subject lines, design, and more, to help you understand how to avoid or fix them.

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Financial concerns threaten the 2023 holiday shopping season

As COVID concerns decline, worries about the financial impact of a recession have soared.

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When politics ignores marketing: A cautionary tale

The fundraising broke records, but no one was minding the ROI.

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Top factors contributing to CPM inflation

This white paper covers the top factors contributing to CPM inflation and how you can counter with data and targeting.

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10 questions to ask when auditing your email program

It's time to rethink the email marketing audit. Here's your blueprint for the coming year.

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Explore the fall season of MarTech... now available!

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

Start Discovering Now

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