Good morning, Marketers, and in marketing there’s no magic bullet

That’s one of the takeaways from Constantine von Hoffman’s coverage of Kathleen Schaub’s Day 2 keynote at The MarTech Conference. Over 60 sessions at this year’s virtual two-day event helped bring clarity to marketing’s “complex realities,” and registrants can currently view them on demand.

Also, in her latest article about the Agile Marketing Navigator, Stacey Ackerman discusses the benefits of replacing the traditional Scrum Master with an Agile Champion.

There might not be a magic bullet, but an organized team with clear roles and an agile structure can make a difference in a challenging and competitive profession.

Chris Wood,
Editor

Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote

Marketing operates in a complex, volatile environment and your thinking needs to reflect that.

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Agile Champion: Getting started with the Agile Marketing Navigator 

Marketing is a lean machine and might benefit more from an Agile Champion than from a traditional Scrum Master.

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How to build a disruptive marketing campaign

The way customers view, interact and accept brands is evolving. Here’s how businesses can utilize disruptive strategies to boost their marketing efforts.

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DoubleVerify announces measurement tools for retail media networks

Advertisers, will have access to pre-campaign activation, measure and post-bid filtering tools.

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The 8 Biggest Email Mistakes and How to Avoid Them

This webinar covers the eight most common email marketing pitfalls, including deliverability, subject lines, design, and more, to help you understand how to avoid or fix them.

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How to keep up with accelerating customer expectations: The MarTech Conference keynote

Top marketers discuss big changes underway in how consumers and B2B buyers engage with brands.

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Why we care about retail media networks

One-quarter of retailers are generating more than $100 million in revenue from their media networks.

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Outsmart CPM Inflation

Learn the top factors contributing to CPM inflation and how to take steps to make your digital ad spend more effective in the face of escalating prices.

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What is digital transformation?

Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations.

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