Good morning, Marketers, and in marketing there’s no magic bullet
That’s one of the takeaways from Constantine von Hoffman’s coverage of Kathleen Schaub’s Day 2 keynote at The MarTech Conference. Over 60 sessions at this year’s virtual two-day event helped bring clarity to marketing’s “complex realities,” and registrants can currently view them on demand.
Also, in her latest article about the Agile Marketing Navigator, Stacey Ackerman discusses the benefits of replacing the traditional Scrum Master with an Agile Champion.
There might not be a magic bullet, but an organized team with clear roles and an agile structure can make a difference in a challenging and competitive profession.