Good morning, Marketers, and do you ever stop to think about security?

I do, not least because my first role in tech journalism was as a security editor. That was some years ago, and I hardly knew a Denial of Service attack from a Botnet (I read some books). Seeing the development by Google, Salesforce and others of a Minimum Viable Secure Product standard made me think how much has changed in the meantime.

Back in the days when “the cloud” seemed something altogether new and mystical one of the main topics of discussion was security. Was it safe to put data in the cloud? What if the cloud was hacked? What if it started leaking like a real cloud? In very short order it became clear that legitimate cloud vendors probably had a better handle on security than a small IT team.

These days, what isn’t in the cloud? How many cloud applications have you used today? Have you shared data with them? And without a second thought, right? It makes me reflect that if there’s anything that changes faster than software, it’s people and their attitudes.

Kim Davis
Editorial Director

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In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today.

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Infographic: Story splitting for marketing teams

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Everything you need to know about sending emails that your customers want to receive that won’t be blocked from being delivered

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Think search-first to improve business outcomes

Better SEO means better experience and can lead to higher sales and loyalty.

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Google, Salesforce and others develop security baseline

A Minimum Viable Secure Product standard is designed to introduce a uniform security baseline when evaluating vendors and products.

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Discover dozens of time-saving, profit-boosting solutions... all for free

More and more, the key to solving critical marketing and marketing ops challenges is marketing technology. But with 7,000+ solutions on the market, finding the right one for your needs can be overwhelming. MarTech makes it easy. Discover dozens of time-saving, profit-boosting solutions and the actionable tactics to effectively leverage them… all in one place, all without leaving your desk, and all for free.

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What do SEO platforms do and how do they help marketers get found on search engines?

Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.

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Shorts

Quote of the day. “Some…implementations linger on, like a really bad relationship you can’t seem to end.  Maybe it’s time for counseling…or more realistically…an amicable divorce?” Tony Byrne, founder, Real Story Group

What we’re reading. “Zuckerberg’s role in Facebook rebrand may backfire, experts say” The Guardian

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