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Ideally, technology that helps marketers will align with what customers expect and want. But through it all, the customer comes first. It would be great for measurement if every impression was digital and logged in, but consumers often have other plans with their media. That said, digital video ad spend is now set to pass linear TV this year. Today, we have a rundown of the numbers from a just-released IAB report.
Through all the years of cord-cutting and cord-shaving, the TV landscape has gone through disruption after disruption. Challenges remain, especially when consumers feel overwhelmed by fragmentation and all the a la carte bills that hit them from separate streaming services. Will the digital video side keep customers top priority? Stay tuned!
And regardless of larger trends, TV remains a top source of trust for specific segments. Also today, contributor Geoff Crain focuses on the 50+ crowd and how marketers can reach this booming demographic.
Chris Wood
Editor
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