What is martech and marketing technology?
Martech (a.k.a., marketing technology) includes the marketing software applications and marketing platforms) used by marketing and marketing operations professionals. These professionals use martech tools to create, execute, manage, orchestrate and measure the performance of their online and offline marketing efforts, including content, campaigns and experiences. Today, it’s difficult to imagine marketing that isn’t powred by … Continue reading What is martech and marketing technology?
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