What is martech and marketing technology?

Martech (a.k.a., marketing technology, marketing software and platforms) is technology employed in the service of marketing. Martech software is used to create, execute, manage, orchestrate, and measure the performance of online and offline content, campaigns and experiences. “Marketing technology” and “marketing software” are also terms frequently used as well. It is difficult to imagine marketing … Continue reading What is martech and marketing technology?