Whether you’re in B2C or B2B, your customers and prospects are stressed, and the business and economic climate is largely to blame. Today in MarTech, our MarTechBot provides some high-level tips for marketing to stressed out buyers. This won’t be the last you hear on this subject, I can assure you. 

Also today, the back and forth over Google’s stance on third-party cookies likely means the end of Privacy Sandbox as we (briefly) knew it. I asked Gemini to provide me a quote about losing someone or something you knew only briefly and it gave me this (which it made up):

“Though our paths crossed briefly, the imprint you left on my heart is deeper than the time we shared.”

Such a touching tribute for Gemini to honor the memory of its third Google cousin once removed.

Mike Pastore
Editorial Director

Customer service and success

AI improves customer service only when it supports humans, not replaces them

AI can reduce costs — but done wrong, it alienates customers. See how forward-thinking brands are blending automation with authentic support.

Digital advertising

Google’s Privacy Sandbox: What you need to know

Updated with the latest news about Privacy Sandbox's future now that Google is keeping third-party cookies in Chrome.

Social media marketing

The most effective influencer campaigns are built on fit, not fame

Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and results.

Marketing management

The 7 habits of highly effective people is a blueprint for the Positionless Marketer

The habits that build personal excellence now essential for Positionless Marketers empowered to do anything and be everything.

First-party data

The complete first-Party data playbook is here

Learn how to collect, activate, and scale first-party data to drive personalization, boost loyalty, and stay ahead of privacy changes.

B2C marketing

How should marketers market to consumers under stress?

How should marketers approach consumers stressed out by economic uncertainty, tariffs and political turmoil?

Performance marketing

5 suggestions for moving beyond MQLs

MQL is more disinformation than data. Uncover why it fails and how to build smarter, more accurate go-to-market strategies.

Agencies

How-to guide for: Cross-platform measurement

Help your clients make smarter media decisions—learn how to track brand lift across every channel, optimize in real time, and prove performance with confidence.

Diversity and inclusion in marketing

Marketers could have saved Target and Southwest from themselves

Everything a company does impacts the brand. The C-suite would avoid many disasters by consulting the people who know the customers best.

On-demand marketing training

The complete MarTech spring season is now available!

Unlock 45+ on-demand discussions on marketing strategy and solutions to overcome your biggest AI, GTM, ABM, and influencer marketing challenges – yours for free.

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What else we're reading

• What’s the most useful marketing skill you’ve learned lately?
• Theories on why marketers seems so burned out. 
• Are you even a marketer if you haven’t faced this?
• Salesforce hacks designed to make life easier for users
• Is there even a difference between ABM and B2B marketing anymore?
• What makes a good chatbot?

MarTech research

• NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

• NEW! MarTech’s new MarTech Intelligence Report, B2B Data Enrichment and Hygiene: A Marketer’s Guide, includes profiles of 12 B2B data vendors.

• Get profiles of 14 email marketing platforms and more in the 2025 MarTech Intelligence Report, Email Marketing Platforms: A Marketer’s Guide.

• MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

• Get in-depth profiles of the top players in the marketing project and work management space. Download the MarTech Intelligence Report on Marketing Work Management platforms.

• The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.

• Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.

What they're saying

• “In light of this update, we understand that the Privacy Sandbox APIs may have a different role to play in supporting the ecosystem.” – Google’s Anthony Chavez in Google’s Privacy Sandbox: What you need to know.

• “High-performing influencer campaigns don’t happen by accident. They are precision-built — aligned on messaging, creative execution and omnichannel distribution.” – Sam Shennan in The most effective influencer campaigns are built on fit, not fame

From Search Engine Land