Google is going for all the headlines this week. The pixels barely had time to dry on the Justice Department’s proposed remedies in the search monopoly case, when the company announced: SURPRISE, we’re keeping cookies after all. Next up, Gemini turns a profit! (joke)

Want better content? Read Moni Oloyede’s article on what it takes to make content that connects. She offers five useful, applicable things you can start doing today.

Constantine von Hoffman
Managing Editor

Marketing analytics

Google is keeping cookies in Chrome

The tech giant reverses course on its long-planned depreciation of third-party cookies.

B2B marketing

5 tactics to make your B2B content hit harder and stick longer

Make your content work harder with eye‑catching visuals, curiosity‑driven titles, real‑world scenarios, risk‑free CTAs and practical how‑tos.

B2B marketing

B2B marketers want results, not more technology

69% of marketers value delivered insights or "done-for-you" services over adding new tools to their tech stack.

MarTech webinar

How to evaluate and select the perfect CMS

With insights from industry experts, real-world case studies, and practical guidance, get clear roadmap for making a smart CMS decision that supports your long-term digital strategy.

Marketing operations (MOps)

Should creative operations report to creative or MOps?

Creative ops is at a crossroads. Learn how reporting structure influences innovation, alignment and the strategic value of in-house teams.

Marketing management

The strategic rise of the marketing analyst in the age of AI

Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles.

PPC

26 A/B testing ideas

These 26 A/B test ideas help search marketers improve what happens after the click—from landing pages to CTAs and conversion flows.

Marketing artificial intelligence (AI)

5 simple AI-generated apps for marketers (and the prompts to start building them)

Our MarTechBot identifies five easy-to-create apps for marketers and suggests prompts to get them started.

On-demand marketing training

The complete MarTech spring season is now available!

Unlock 45+ on-demand discussions on marketing strategy and solutions to overcome your biggest AI, GTM, ABM, and influencer marketing challenges – yours for free.

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What else we're reading

• The tone is terrible. The ChatGPT advice is good.
• Easy way to track LLM traffic in Google Analytics 4
• SaaS Marketing has turned into a cesspool
• Adding AI to something does not automatically make it better
• What happens when your AI support agent invents a new policy?
• The high cost of AI courtesy

MarTech research

• NEW! Get profiles of 14 email marketing platforms and more in the 2025 MarTech Intelligence Report, Email Marketing Platforms: A Marketer’s Guide.

• NEW! MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

• NEW! Get in-depth profiles of the top players in the marketing project and work management space. Download the MarTech Intelligence Report on Marketing Work Management platforms.

• The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.

• Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.

• Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.

What they're saying

• “Content that works isn’t louder — it’s clearer, more specific and deeply rooted in your audience’s real-world problems.” – Moni Oloyede in 5 tactics to make your B2B content hit harder and stick longer.

• “Creative operations will struggle to align with marketing objectives or adapt to change without a seat at the table. That increases the risk of siloed operations, which lead to misaligned priorities, unclear accountability and inefficiencies.” — Nickole Brown in Should creative operations report to creative or MOps?

From Search Engine Land