A little over a year ago, Salesforce introduced a version of its Marketing Cloud aimed at SMBs for whom Salesforce products were a bit over-built and over-priced.

Fast forward to this week, when I attended HubSpot Spotlight in New York to hear (among other things) about new features to HubSpot’s Marketing Hub Enterprise, which is looking to keep the larger, more advanced SMB marketing teams from graduating off of HubSpot. 

Check out the details of the new features and snippets of my conversation with HubSpot’s Angela DeFranco, general manager and VP of product for Marketing Hub.   

Also, we have something new for you today. Every Friday, we’re sharing interesting data for marketing and marketing ops pros in a feature we call MarTechCharts. Check out Friday’s chart about lost revenue opportunities. 

Mike Pastore
Editorial Director

HubSpot

HubSpot Marketing Hub is moving up to better serve larger marketing teams

A report from HubSpot Spotlight, where new features to help overwhelmed teams made their debut.

Email marketing

Validity acquires email optimizer Litmus

The purchase is designed to provide marketers with a platform to manage the entire lifecycle of email campaigns.

B2B marketing

Canva’s Visual Suite upgrade unifies campaign planning and creation

The upgrade puts design and productivity tools in one platform, making it easier to create, execute and monitor campaigns.

Marketing artificial intelligence (AI)

5 ways marketers are actually using AI to get more done

This guide covers five grounded, real-world ways marketers are using AI right now to improve efficiency without sacrificing quality.

MarTechCharts

Businesses struggle to identify and capture revenue opportunities

Many organizations are held back by their systems and processes.

HubSpot

The 14 best HubSpot updates from March 2025

March was a big month for HubSpot, with 132 updates shipped to users of the platform. Here are the 14 admins and managers need to know.

Search Engine Land webinar

The uncontested paid search problem—and what it's costing you

You may be bidding against yourself on Google without even knowing it.

Search marketing

How AI is changing the rules of web traffic

Web traffic is changing in ways your analytics may not reveal. Learn how AI impacts site visits, what data you’re missing and more.

On-demand marketing training

The complete MarTech spring season is now available!

Unlock 45+ on-demand discussions on marketing strategy and solutions to overcome your biggest AI, GTM, ABM, and influencer marketing challenges – yours for free.

Start Watching

What else we're reading

• Remember when Google was a search engine?
• How to get better at delegating
• “The MQL-Industrial Complex”
• What is the shadiest digital marketing you have seen that works?
• Navigating B2B marketing’s “Big Squeeze”
• The value of speaking… slower?

MarTech research

• NEW! Get profiles of 14 email marketing platforms and more in the 2025 MarTech Intelligence Report, Email Marketing Platforms: A Marketer’s Guide.

• NEW! MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

• Get in-depth profiles of the top players in the marketing project and work management space. Download the MarTech Intelligence Report on Marketing Work Management platforms.

• The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.

• Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.

• Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.

What they're saying

• “The future belongs to teams that can move at the speed of opportunity.” – Angela DeFranco in HubSpot Marketing Hub is moving up to better serve larger marketing teams | MarTech
• “AI’s effect on website traffic is similar to what we saw when Google rolled out featured snippets. When users get a complete answer directly from an AI tool, they often stop searching — AI effectively intercepts that traffic.” – Alan K’necht in How AI is changing the rules of web traffic.

From Search Engine Land