You may be tired of hearing that AI is changing everything (I know I am), but that doesn’t make it less true. One thing it’s changing is web traffic. If you’ve seen a dip in organic search traffic or a rise in unexplained direct visits, ChatGPT, Gemini, Perplexity, and others are likely to blame.

As Alan K’necht explains, the traffic may still be there, but AI is categorizing it differently, causing your analytics to miss it. He has a deep dive into why this is happening and what you can do about it.

Marketing tools are like streaming video shows: There are so many that it’s impossible to see all the good ones. To that end, Jessica Foster compiled a list of her favorite over-looked content marketing tools and features. 

Constantine von Hoffman
Managing Editor

Content marketing

12 over-looked content marketing tools and features you should be using

Level up your content tool stack with these highly effective yet oft-underrated content and SEO tools.

Search marketing

How AI is changing the rules of web traffic

Web traffic is changing in ways your analytics may not reveal. Learn how AI impacts site visits, what data you’re missing and more.

Marketing privacy

U.S. state data privacy laws: What you need to know

Updated with information on New Jersey's privacy law and Virginia's ban on collecting data about consumers' sexual and reproductive health.

Digital asset management (DAM)

Beyond tagging: High-value GenAI use cases for DAM

DAM + generative AI = A new paradigm for creatives and martech leaders.

B2C marketing

Your 2025 Marketing Playbook? Everyone else already has it

If your strategies still rely on last year’s playbook, you’re already behind. See what’s driving consumer decisions right now.

Marketing artificial intelligence (AI)

AI-powered martech news and releases: April 10

The volatile economy may force tech companies and investors to ask the biggest question about AI: Can it ever make money?

Customer experience

Why brand-owned communities are the future of growth

Stop relying on platforms you don’t control. Own your audience, protect your reach and build a community that lasts.

Benchmark report

23.9% more email sends, 50% higher engagement—what’s going on?

Marketers sent nearly 24% more emails last year—and guess what? Engagement soared. CTRs doubled. Unsubscribes? Still just 0.13%. Surprised? So were we.

Marketing technology

The future of the martech stack and marketing operations is ‘unstructured’

The next wave of data management disruption is coming, as AI churns out more unstructured data. Is your stack prepared?

On-demand marketing training

The complete MarTech spring season is now available!

Unlock 45+ on-demand discussions on marketing strategy and solutions to overcome your biggest AI, GTM, ABM, and influencer marketing challenges – yours for free.

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What else we're reading

• “The MQL-Industrial Complex”
• What is the shadiest digital marketing you have seen that works?
• Navigating B2B marketing’s “Big Squeeze”
• The value of speaking… slower? 
• Beware of geeks offering gift cards for interviews on LinkedIn.
• Ads touting “made in America” can make trouble for brands

MarTech research

• NEW! Get profiles of 14 email marketing platforms and more in the 2025 MarTech Intelligence Report, Email Marketing Platforms: A Marketer’s Guide.

• NEW! MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

• NEW! Get in-depth profiles of the top players in the marketing project and work management space. Download the MarTech Intelligence Report on Marketing Work Management platforms.

• The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.

• Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.

• Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.

What they're saying

• “Most marketers underestimate the power of Pinterest. But Pinterest is the blogging world’s dirty little secret — one of the leading traffic sources behind Google. If you have a blog and aren’t using Pinterest, you’re missing out in a major way.“ – Jessica Foster in 12 over-looked content marketing tools and features you should be using
• “AI is already reshaping digital traffic flows. By monitoring and understanding AI-driven visits, you can refine your AI, SEO and marketing strategies to stay ahead of the competition. Regular analysis allows you to adjust your strategies and keep your website competitive in the growing AI-driven digital landscape. Don’t ignore AI — embrace it as an opportunity and leverage it to your advantage.” – Alan K’Necht in How AI is changing the rules of web traffic.

From Search Engine Land