I’m a big nerd when it comes to games — board games, that is. I have a large collection, which you can find at BoardGameGeek.com, the online home for aficionados of the cardboard arts. I go to conventions to play them. I’ve even been invited to the national championship tournament for one (Catan — note I didn’t say how I did in the tournament). I love playing games.

What does this have to do with marketing?

Games and gamification are key elements of interactive email, which is a game-changer for brands’ marketing. Kath Pay explains why and how to do it using examples from email campaigns.

Constantine von Hoffman
Managing Editor

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What they're saying

• “As marketers, we’re always looking for ways to get our emails opened and acted on and to have them help us achieve our goals. Interactive emails have the power and potential to help us connect better with our customers, inspire them to watch for our emails and expect great things from them.” – Kath Pay in Interactive email is the game changer brands can’t ignore.

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