When nations slap each other with tariffs like they are in a Three Stooges’ fight, the economy loses and the consumer pays. We appear to be at the start of this, and marketers need to plan for the worst.

That means better targeting, tighter segmentation and more personalized offerings. Brian McKenna says these are also the things that will help email marketers blocked by Gmail and Apple. 

Buckle your seatbelts, folks, we may be in for a bumpy ride.

Constantine von Hoffman
Managing Editor

Email marketing

Apple and Gmail make it harder for email campaigns to get to the inbox

With Gmail’s stricter spam rules and iOS updates disrupting engagement, more brands are missing the inbox. Here’s why — and how to fix it.

Marketing automation

8 challenges for marketing teams navigating the MAP market

If your team is in the market for a marketing automation platform, here are eight things to keep in mind.

Marketing technology

Mobile marketing with RCS: What you need to know

RCS is game-changing technology for mobile marketing. Updated with news from Attentive on its RCS shopping capabilities.

MarTech webinar

Getting your email data strategy right

Want to send emails that truly resonate? Join us April 3 to learn how a smarter approach to your email strategy can enhance personalization, boost customer loyalty, and drive stronger conversions.

Marketing technology

Braze picks up AI decisioning with OfferFit acquisition

OfferFit can personalize more than 100 characteristics in an email with its AI technology.

Marketing artificial intelligence (AI)

How to get the AI training you need to succeed

Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it -- for free!

B2C marketing

7 things brands must do to maximize marketing impact

Learn seven key actions marketers must take this year, from embracing household-level data to using passions and predictive modeling to drive smarter engagement.

B2C marketing

More consumers using genAI tools to research purchases: Adobe

Engaged consumers are using generative AI to research purchases, but do they convert?

On-demand marketing training

The complete MarTech spring season is now available!

Unlock 45+ on-demand discussions on marketing strategy and solutions to overcome your biggest AI, GTM, ABM, and influencer marketing challenges – yours for free.

Start Watching

What else we're reading

• Anthropic looked under its LLM’s hood and found weirdness
• The ugly truth of influencer marketing
• Advertisers fed up with retail media networks.
• The brand that crashed its launch and lived.
• March 2025: The month that changed programmatic advertising
• Does intent data have a brand problem?

MarTech research

• NEW! Get profiles of 14 email marketing platforms and more in the 2025 MarTech Intelligence Report, Email Marketing Platforms: A Marketer’s Guide.

• NEW! MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

• NEW! Get in-depth profiles of the top players in the marketing project and work management space. Download the MarTech Intelligence Report on Marketing Work Management platforms.

• The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.

• Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.

• Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.

What they're saying

• “Email deliverability is more of an art than a science. Ensure your team maintains an open dialogue about strategies to stay out of the spam folder, and test initiatives that have proven effective for similar brands.” – Brian McKenna in Apple and Gmail make it harder for email campaigns to get to the inbox.

• “Focusing on three core automations clarifies your strategy, reduces complexity and enhances performance. By streamlining your workflows, you can deliver more meaningful content and achieve better business outcomes.” – Stephanie Trovato in 3 high-impact email automations you need to drive revenue.

From Search Engine Land

• How AI-powered search is reshaping SEO (and what to do about it)
• Google vision match vs. traditional search: Early insights on AI shopping tool
• Join Google, Chewy, and Amazon at SMX Advanced!
• Your 2025 playbook for AI-powered cross-channel brand visibility
• Google Search Console updates its Merchant opportunities report