Today is Day 1 of the MarTech Conference. We’re kicking things off at 11 am ET, as Scott Brinker joins me to discuss the 2025 State of Your Stack Survey findings, followed by a live Q&A. You can still get your free pass to this online event.

But before the conference gets rolling, it’s good to warm up first. 

Start stretching your martech muscles with Melissa Reeve’s piece on how AI enhances human decision-making. Then, learn about the changes to the retail sector and shopping habits from Salesforce’s Connected Shoppers survey. Finally, dream about having a budget large enough for a major naming rights deal as our MarTechBot explains how they work.

See you at 11 AM ET! 

Mike Pastore
Editorial Director

Marketing management

The secret to smarter, faster marketing decisions with AI

AI isn’t replacing human decision-making — it’s enhancing it. Learn how to use it for better, data-driven choices.

Ecommerce

As retail evolves, so too do physical stores and retail tech

A new Salesforce report says it's not just AI, it's a new role for physical stores and changing shopping behaviors changing retail.

B2B marketing

Marketing on LinkedIn: What you need to know

Your guide to LinkedIn's tools, strategies and best practices. Updated with details of the new BrandLink program for creator videos.

B2C marketing

7 things brands must do to maximize marketing impact

Learn seven key actions marketers must take this year, from embracing household-level data to using passions and predictive modeling to drive smarter engagement.

Marketing artificial intelligence (AI)

Are naming rights deals worth the investment for big brands?

Baseball season is about to start, and many teams will take the field in a stadium with a sponsor's name on it. How effective are these big brand moves?

Marketing artificial intelligence (AI)

AI adoption accelerating, but many fall behind: IAB report

IAB’s ‘State of Data 2025’ report examines how brands, agencies and publishers are using AI and suggests it’s time to think about strategy over automation.

Analytics & conversion

How does your landing page stack up?

If you’re driving traffic but not seeing results, it might be time to take a hard look at your conversion rates. Get industry-specific data to help understand what “good” performance really looks like.

Customer experience

Why brand-owned communities are the future of growth

Stop relying on platforms you don’t control. Own your audience, protect your reach and build a community that lasts.

Free online event

[TODAY] 45+ expert-led marketing sessions + Q&A

Grab your free pass and join us today and tomorrow at MarTech to learn fresh AI, GTM, ABM, and influencer marketing strategies — and add your voice to the conversation.

Save Your Seat

What else we're reading

• Six free Chrome extensions for PPC marketers
• B2B marketers share their favorite social media strategies
• How to destroy a YouTuber’s career for $200
• Topic for discussion: AI agents are not digital employees
• What is a tool that saves you at least 10+ hours every week for marketing?
• Marketers confess their sins

MarTech research

• NEW! Get profiles of 14 email marketing platforms and more in the 2025 MarTech Intelligence Report, Email Marketing Platforms: A Marketer’s Guide.

• NEW! MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

• NEW! Get in-depth profiles of the top players in the marketing project and work management space. Download the MarTech Intelligence Report on Marketing Work Management platforms.

• The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.

• Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.

• Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.

What they're saying

• “…while the buy-side is accelerating AI adoption, publishers face a longer timeline due to the complexities of balancing advertiser demands, data providers and evolving industry standards​.” – Angelina Eng in AI adoption accelerating, but many fall behind: IAB report
• “AI’s ability to rapidly analyze extensive datasets, combined with human thinking, has the potential to transform how you identify opportunities and manage campaigns.” – Melissa Reeve in The secret to smarter, faster marketing decisions with AI

From Search Engine Land