A lot of people don’t put much thought into thought leadership. 

If you think the “thought leadership” you see on online platforms (we’re all looking at you, LinkedIn) includes everything but original thought, you’re not alone. Luckily, Zac Stucki lays out three pillars of real thought leadership today to set everyone straight.   

Also, Mark Stouse says it’s time to send the MQL model packing in B2B and offers some ideas on replacing it.  

Zac and Mark are just two of the real thought leaders presenting at the MarTech Conference on March 25 & 26.  Check out the details of their sessions and many more. Then grab your free pass to this online event.

Mike Pastore
Editorial Director

Marketing artificial intelligence (AI)

How are marketers using AI to create hyper-personalized experiences?

Hyper-personalization requires the rapid analysis of large amounts of data. And that's where AI excels.

B2B marketing

Why the MQL model is failing B2B marketing and what to use instead

MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and revenue-centric metrics.

Content marketing

The 3 pillars of real thought leadership

Real thought leaders don’t chase engagement — they create value. Here’s how to create content that actually matters.

Marketing technology

Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats

Marketers can now be triple threats with data, creative and optimization power.

Google

Chrome’s new path for privacy

Explore what Google’s decision to continue supporting third-party cookies in Chrome means for marketers.

Identity resolution

How identity resolution fixes 5 major marketing problems

Identity resolution platforms help solve third-party cookie and personalization issues. Our buyer's guide lets you find the one that best suits your needs.

Digital advertising

3 reasons your paid social ads aren’t converting (and how to fix them)

If your social ads aren’t converting, your creative, targeting or landing page might be the culprit. Find out what’s holding you back.

Ecommerce

The future of ecommerce: Insights from 200+ retailers

Shoppers expect fast, accurate search, but many retailers still struggle with product discovery. This report reveals how AI is transforming ecommerce and boosting conversions.

Marketing artificial intelligence (AI)

How to get the AI training you need to succeed

Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it -- for free!

Free online event

What if one idea could transform your marketing?

Listen in on eye-opening discussions about GTM, ABM, influencer marketing, customer churn, and more — and add your voice to the conversation during live Q&A — all at MarTech, online March 25-26. Free registration, on-demand access, endless possibilities.

See the agenda

What else we're reading

• How AI is going to change the MAP market
• Is it time to re-implement or retire your CDP?
• Observations from hanging out with a Chief AI Officer
• Are smaller communities the future of the internet?
• Internet fragmentation explodes on brand communities.
• What’s the most underrated B2B strategy?

MarTech research

• NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
• NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
• NEW! Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.
• NEW! MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

What they're saying

• “Content doesn’t have to be original, insightful or lead anywhere. It just has to feed the algorithm so you can get the biggest following and look like an original, insightful thought leader.” – Zac Stucki in The three pillars of real thought leadership | MarTech
• “‘Right message, right channel, right time’ is a tired phrase. Still, CDPs came closer than most to making it a reality. With strong customer signals, embedded ML capabilities and robust integrations, CDPs have been a promising foundation for omnichannel marketing. – Craig Shinn in Why independent CDPs are disappearing (and what comes next) | MarTech

From Search Engine Land

• AI search engines often make up citations and answers: Study
• As AI scraping surges, AI search traffic fails to follow: Report
• Google Ads expands PMax negative keyword limits
• Google expands Message asset to Performance Max
• SEO isn’t just 10 blue links anymore