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Managing customer data requires mastery, and marketers are up to the challenge. Today, contributor Craig Howard provides a handy way to get started on a truly modern customer data plan. The key to the process is to start simple with the most basic data needs and build out from there. Customer relationships, like the data that supports them, build over time.
Speaking of relationships, one of my favorite recurring features at MarTech is getting to know our experts better. All have remarkable backstories and unique approaches to their professions. Managing editor Constantine von Hoffman recently spoke with DMi Partners’ Brian McKenna, who sees validation in his company’s personalized approach to CRM now that Google, Yahoo and others are cracking down on bulk emails. Finding out about his involvement with The Hole in the Wall Gang Camp, founded by Paul Newman, also made my day.
Chris Wood
Editor
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