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Good morning, Marketers, automation and “getting personal” with customers are certainly no longer at odds.
There’s still the expectation from B2B buyers that they will receive a lot of personal attention for high-value sales. B2B marketers have to demonstrate interest in the customer and specialized knowledge of the customer’s industry right out of the gate.
Today, contributor Shama Hyder offers a detailed look at how AI is now helping marketers raise the bar at scale to deliver these personalized experiences. With the right tech partners, organizations can leverage AI to provide truly relevant insights for prospects that boost site conversion and lower bounce rates significantly. Advanced behavioral techniques help predict the right timing for follow-up messages.
For online shoppers, the right timing is now. The strong numbers from this year’s Cyber Week show that customers are waiting for deals and are ready to spend when they find them.
Chris Wood,
Editor
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