Good morning, Marketers, keep your old friends close and new friends closer.

We’ve all had that moment of seeing someone you buy from offering shiny deals with the proviso, “NEW CUSTOMERS ONLY.” My reaction is always, “What about me?” It’s a reaction marketers should take advantage of. After all, it costs less to keep customers you already have than to get new ones.

Kath Pay shows how to keep them in 9 steps to make an email reactivation program that really works. Her amazing array of hands-on advice and real-world examples make this a must read.

And, speaking of must reads, there’s our just-released 2023 MarTech Replacement Survey. The data is in and it will make you question some long-held assumptions about what’s purchased and why.

Constantine von Hoffman,
Managing Editor

Email marketing

9 steps to make an email reactivation program that really works

Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns.

Marketing technology

The results of the 2023 MarTech Replacement Survey are here

The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation.

B2C marketing

How NC Fusion executed its campaign to help girls stay involved in sports

Walk through the entire process -- problem ID, research, channel use and more -- of a campaign to raise issue awareness.

Connected TV and OTT

The omnichannel magic of connected TV

How CTV supercharges existing marketing efforts across the advertising board.

SEO webinars

Decode the language of C-suite SEO reporting

Struggling to communicate SEO value to your executives? Our upcoming webinar is your golden ticket to bridging the gap. Learn the top do’s and don’ts, strategies to convey SEO ROI, and how to craft an effective SEO report for the C-suite.

Register here!

B2B marketing

Tighter budgets are extending the B2B purchase cycle

B2B buyers are sticking with the vendors they have and are more open to up-sell for the features they want, according to a new survey.

B2B marketing

The march to CCPA compliance is a slow one

Under 15% of noncompliant companies implemented automated or manual CCPA/CPRA compliance methods in the last year, a study found.

Content

Boost your content creation with AI

In this video, Conductor delves into the exciting possibilities that AI-powered content creation presents, while also addressing the challenges that may arise.

Account-based marketing (ABM)

How to mine data from digital events

Third Door Media’s Marc Sirkin shows how online events can yield valuable data to boost marketing and drive sales.

MarTech

Discover cutting-edge martech for free

With nearly 12,000 martech solutions on the market, it’s never been more critical to efficiently evaluate all of your options, choose the right tools for your needs, and get the most out of your tech investments. Attend MarTech — online September 26-27 for free — to stay on the cutting edge.

See what’s in store

From Search Engine Land