Good morning, Marketers, and how can you get more personal with customers?

Petco is a brand with a very personal connection to customers through pets. Today, we dive into some of their strategies.

To power that connection, marketers need to have their data in order. A CRM or CDP helps. From there, Petco activates the data through campaigns and customer journeys.

They also use AI to help scale some of these activations. Their story is a good case study in how marketers can combine AI, data and human marketing expertise to really make a personal connection.

Chris Wood,
Editor

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