Good morning, Marketers, and there’s always room for improvement.
If you’re inclined to measure and improve the happiness of your marketing team, there’s reason to believe it can ultimately lead to better marketing performance.
Our contributor Jade Bunke shares the steps you can take to boost morale and make it a productive process. One key action: When employee happiness scores are high, follow up and ask how to make things even better. This indicates managers are listening to their colleagues. And just like happy customers, team members feel happier, and more productive, when someone is listening to their ideas and concerns.
And these good vibes can bring teams across the organization together to meet industry-wide challenges. Also today, Big Lots shares their approach to building an identity roadmap, so the national retailer can navigate privacy and compliance, all while delivering relevant customer experiences.