Good morning, Marketers, and where do things stand now with all the changes that AI promises to bring?

Today, contributor Tim Parkin provides a neat cross section of tried-and-true marketing practices and where AI can improve them. He also reminds us that we’ve all been here before. Change in marketing is a constant.

The good news is that marketing continues to be, on the whole, a satisfying profession with ample opportunities for promotions and increased compensation. That’s one of the big takeaways from the 2023 MarTech Salary and Career Survey. We delve further into the survey here.

Chris Wood,
Editor

Marketing artificial intelligence (AI)

The end of marketing or a new beginning? The truth about AI

Artificial intelligence is shifting marketing approaches. Here's what you need to know to stay up-to-date and prepare for what's ahead.

Marketing analytics

Data plus analytics is the route to the truth

Data can only steer you right if you apply analytics to understand what it's trying to tell you.

MarTech salary and career

Frequent promotions and salary increases contribute to thriving martech careers

Most marketing technology professionals are satisfied with their jobs despite accelerating churn.

Level up your marketing with in-game advertising

The popularity of video games has skyrocketed in recent years and has become a unique marketing opportunity. Get this report and learn how you can tap into the potential of in-game advertising and to reach new audiences.

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Marketing management

Why we care about data-driven marketing

Data is foundational for today's marketing. Here's why, along with best practices for extracting the most value from it.

Marketing operations (MOps)

Moneyball your marketing ops team

The art of building a winning MOps organization.

Become a marketing genius

Measuring campaign effectiveness can be a daunting task, but with incrementality testing, it doesn’t have to be. Join our webinar and learn how to generate a clear hypothesis, design an experiment, and measure your true marketing impact. Walk away with practical tips to optimize your channels and reach your goals.

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Call analytics

What is call analytics software and how is it giving marketers more power to measure inbound call data?

The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.

Available now: Discover game-changing martech solutions and strategies for free

Unlock nearly 30 hours of world class content from Sysco, Forrester, Salesforce, and more cutting-edge companies… for free. Discover the entire spring season of MarTech — out now!

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