Good morning, Marketers, may your holiday lights shine brightly!

Congratulations on getting to the last stressful week of the year. Four more days and you can take a very well deserved break.

Would you consider doing us a small favor? Our salary and career survey can be filled out in much less time than it takes to wrap a present. Do it now and the newsletter won’t mention Elon Musk and Twitter for the rest of the year! That’s got to be worth a minute or two of your day.

Constantine von Hoffman,
Managing Editor

Account-based marketing (ABM)

The state of intent data in 2023 and beyond

With B2B's increasing reliance on intent data, now is a good time to assess its current state and prepare for what's ahead.

Marketing privacy

On next year’s to do list: Clean rooms and better data

To stay ahead of the curve, more marketing teams are updating privacy policies, revamping their tech stacks and leaning on data clean rooms.

MarTech salary and career

How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey

Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces.

Webinar: Analyze social media and consumer behavior for the greater good

When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever.

Learn more

Customer data platform (CDP)

Marketers using more data sources in search of better data quality

In 2021 companies used an average of 10 different sources for customer data. That increased to 15 this year and is projected to hit 18 by the end of 2022.

Marketing technology

Going beyond cookie consent: 3 strategies to achieve data compliance

Data compliance doesn’t stop with cookie consent. Learn how to establish a logical and adaptable compliance framework for your brand.

MarTech Guide to Customer Data Platforms

Unified, accessible customer data has become an essential building block for brand marketing success. This guide from MarTech examines the market for CDP platforms and profiles leading vendors.

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Marketing analytics

Data analytics: Your stack’s past and limitations

Understanding your martech stack's evolution makes working with data analysts more efficient.

Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

Start discovering now

From Search Engine Land