Good morning, Marketers, and where are your customers today?

Chances are, they’re in multiple places at once. They could be at home while working. Or looking up directions to a next destination while trying not to bump into people where they are currently.

The content you serve to them needs to fit all of these contexts. To help achieve this all at scale, contributor Michelle Tackabery offers some helpful guidelines about tagging and metadata in DAM.

Part of the added complication — and opportunity — for marketers  is that new contexts keep getting created. That’s why we’ve been watching the out-of-home space. Here’s how Bermuda is using an eye-popping 3D ad to build street buzz and digital engagement in contexts.

Chris Wood,
Editor

Tags vs. metadata in DAM: What’s the difference?

Understanding how these vital yet commonly confused elements differ is crucial for setting up and maintaining your DAM.

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Bermuda Tourism launches 3D digital out-of-home in New York

Bermuda Tourism Authority is pioneering the new technology with OUTFRONT to boost awareness and get flights booked.

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8 easy ways to improve your marketing capabilities

Want better performance and results from your marketing? Then give your people the support and resources they need to excel. Here's how.

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Supercharge your marketing ROI for success

Measuring marketing performance is a delicate balance between science and art.

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Webinar Tomorrow: Connect customer data to drive marketing efficiency

Get a first-hand look at how you can start making better decisions by leveraging calculated metrics, artificial intelligence, and real-time data.

RSVP today!

Digital out-of-home advertisers seek hyper-local, contextual targeting

New findings shared by the DPAA tell us about the role DOOH plays in marketers’ omnichannel strategies.

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What every marketer needs to know about programmatic advertising

Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights.

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How to craft the perfect PR pitch

This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after.

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19 CDP use cases that can annoy or engage your customers

Create a user experience customers will appreciate and enjoy. Here's what they consider creepy vs. cool when using their data for marketing.

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Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

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