Good morning, Marketers, remember to take care of yourself.

We’re back from Thanksgiving. Let the Christmas sprint begin. Marketers are making their lists and checking them twice: Lists of click through rates, content performance, demographic behaviors and sales figures. There’s holiday stress and then there’s marketers’ holiday stress. 

Not to worry, though. You’re good at your job. You got this. Now, on your mark, set … GO!

Constantine von Hoffman,
Managing Editor

4 tips for a great CDP implementation

Implementing a customer data platform? Here are seemingly insignificant integration points you need to keep an eye on.

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November online spending up only 0.1% heading into Black Friday

Inflation is high and unemployment is low. So no one is really sure what consumers will do during the holiday shopping season.

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Win the brand battle during the holiday shopping wars

Here are five strategies for building the holiday spirit of your brand with captivating communications while also navigating the pitfalls of the season.

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Learn to Leverage Your Data with Real-Time Insights

Built on customer insights, CDPs help marketers connect their customer data, segment audiences faster, and deliver personalized experiences in real time.

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How marketers can take steps toward greater personalization

Most brands know personalization is imperative, but many rush the process. Here's how marketers can scale these efforts methodically.

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The top 10 immersive campaigns to learn from

Check out ten imaginative, immersive campaigns using extended reality (XR) to deliver impactful messaging.

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How to craft the perfect PR pitch

This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after.

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Welcome emails have best click-to-open and first purchase rates

Emails triggered by price cuts and back-in-stock have 25% first purchases rate.

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Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

Start Discovering Now

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