Good morning, Marketers, and keep your options open.

This is important to keep in mind for where you get your data. Our contributor William Terdoslavich outlines how web scraping can be a source of valuable data for marketers.

Also, keep your options open for where you reach customers. An entire Web3 world is opening up, and Razorfish shared with us how they’re helping brands break in.

Chris Wood,
Editors

Marketing privacy

How web scraping can be a valuable data source

Web scraping offers another opportunity to gather public data relevant to your business and can work as an adjunct to other data sources.

Customer experience

Web3 content and capabilities from an agency’s perspective

Razorfish’s Cristina Lawrence shares her agency’s vision on how to get brands plugged into Web3.

Marketing artificial intelligence (AI)

How to use AI and machine learning to boost marketing data management

Connect teams, evaluate processes and implement programs using AI and ML for data challenges.

3 simple steps to automating content creation for businesses

Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success.

Learn more

5 Ways to Make Customer Experiences Drive Conversions & Revenue

Deliver real-life experiences through rich media–shoppable videos, real-time customization, and user-generated content to drive more conversions and revenue.

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Marketing analytics

5 steps to make the most of your reporting and analytics

Ensure that your data provides you with actionable information to help guide your marketing efforts.

B2C marketing

What’s hot in the metaverse for consumers

Music and travel lead the way for why users are attracted to metaverse virtual experiences.

The Ultimate Guide to Calculating Marketing Campaign ROI

Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions.

Learn more

Customer experience

Top 3 marketing use cases for the B2B metaverse

Virtual worlds and immersive technology are not just for consumer campaigns. Here's how to begin your B2B metaverse marketing journey.

Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

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