Good morning, Marketers, don’t forget to vote!

Election day is here, but don’t worry: You’re safe from political commentary here. That includes today’s article on the fate of Twitter under a certain very contentious entrepreneur. Instead it looks at Twitter as a unique channel for brands and what will be lost if it implodes. 

Elsewhere, Nick Yang looks at modeled attribution and why marketers need to embrace it.

Constantine von Hoffman,
Managing Editor

Marketing attribution

Modeled behavior: A future-proofed new measurement strategy

Rather than shying away from modeled attribution, marketers should look to further understand and wholeheartedly embrace it. 

Social media marketing

Twitter’s demise would cost marketers an important, useful channel

The social media platform is a unique, immediate way to connect with consumers. Companies use it to improve customer experience and redefine their brand.

Performance marketing

The cross-channel stress test – election year communications

Context is everything when you consider messaging a recipient through multiple sources, given the individual nuance of each channel.

How to get more out of your email marketing

Enhance your marketing strategy and get more out of your email campaigns with these insights.

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Webinar: 5 ways to improve content strategy in 2023

Learn how the most successful content and creative teams are currently executing production and managing workflows.

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Digital advertising

How political campaigns are using contextual insights to reach more voters

Political advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters.

Marketing management

Should CMOs be political? Lessons from Nike, Delta, Burger King and others

Wading into controversial topics can be be risky for brands. Here's how CMOs and marketing leaders can make sense of their stances.

Email Analytics in 2022: A Survival Guide

Evolving email capabilities, privacy changes, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns.

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B2C marketing

When politics ignores marketing: A cautionary tale

The fundraising broke records, but no one was minding the ROI.

Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

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