Good morning, Marketers, and MarTech comes but twice a year.

Today, our virtual conference kicks off with a keynote from editorial director Kim Davis. After that, a two-day lineup of the best marketing minds proceeds, with essential discussions on technology, strategy and transformation. Register here for free. 

And for managers wondering what they might have missed from last month’s Marketo releases, contributor Lindsay DiLemmo has provided a must-read

Also, we’ve included important keynotes from MarTech Conferences past.

Chris Wood,
Editor

Marketo’s August releases: A manager’s guide

Form stuffing prevention and permission controls are among the functionalities Marketo introduced last month.

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How marketing campaigns can go wrong

It seemed like a great marketing idea. Then it backfired. The reasons can be studied, interpreted, and used to improve.

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How to get more out of your email marketing

Enhance your marketing strategy and get more out of your email campaigns with these insights.

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Breaking down the digital transformation of today’s customer journeys

Buyers are on “the customer journey of a lifetime" coming off of a two-year period where digital became dominant and relationships were forged behind screens.

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Expert Advice: Make Your Marketing Stand Out This Holiday Season

Join this webinar to learn why this holiday season will be different and how to prepare.

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MarTech keynote: Data is not always perfect

Individual market targeting or audience modeling? To CDP or not to CDP? Different marketing perspectives on the data challenge.

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From Big Data to Big Ops: Brinker speaks on big shift in MarTech keynote

How marketers can navigate the tech explosion around every business function imaginable. DevOps and DataOps for starters.

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Data Collaboration Is the New Path to Personalization

This playbook shows how the right foundation can unify customer information and build great experiences.

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Why we care about virtual events: The ultimate marketers’ guide

Everything you need to know about online and virtual events in our increasingly digital world.

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[Online TODAY] Discover cutting-edge martech for FREE

Grab your free MarTech pass and join us online, today and tomorrow (September 28-29), to discover dozens of tools, technologies, and solutions — without leaving your desk. The show kicks off at 11:00am ET. Be there!

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