Good morning, Marketers, and how cautious do brands need to be?

In his latest piece for MarTech, Ruben Ugarte, a Decisions, Strategy, and Data expert, asks “Should CMOs be political?” His answer is a cautious one.

As a guest author, his opinions are his own and not necessarily those of MarTech. I’d like to know what you, the readers, think. Does political commitment need to be carefully weighed against the interests of shareholders? Or do brands have to make up their minds about where their values lie and be prepared to jump in when a controversial issue presents itself?

Let me know: [email protected]

Kim Davis,
Editorial Director

Should CMOs be political? Lessons from Nike, Delta, Burger King and others

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Proliferating privacy laws, changes in data gathering worry marketers: IAB report

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Webinar: Build or Buy--A Customer Data Management Checklist

What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business.

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Analytics software delivers data, standards deliver insights

Only your team can determine which metrics mean the most for your business.

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The deprecation of Google Analytics (as we’ve known it)

GA4 is the solution for the internet now, not the internet from a decade ago.

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Report: The Impact of Invalid Traffic on Marketing

Learn how bots and fake users poison your entire marketing operation, resulting in billions of dollars in lost revenue and skewed analytics.

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How political campaigns are using contextual insights to reach more voters

Political advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters.

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