Good morning, Marketers, and how cautious do brands need to be?

In his latest piece for MarTech, Ruben Ugarte, a Decisions, Strategy, and Data expert, asks “Should CMOs be political?” His answer is a cautious one.

As a guest author, his opinions are his own and not necessarily those of MarTech. I’d like to know what you, the readers, think. Does political commitment need to be carefully weighed against the interests of shareholders? Or do brands have to make up their minds about where their values lie and be prepared to jump in when a controversial issue presents itself?

Let me know: [email protected]

Kim Davis,
Editorial Director

Should CMOs be political? Lessons from Nike, Delta, Burger King and others

Wading into controversial topics can be be risky for brands. Here's how CMOs and marketing leaders can make sense of their stances.

Read More

How to use AI to discover the causes behind customer actions

AI-powered causal analytics provides an alternative to A/B testing.

Read More

Proliferating privacy laws, changes in data gathering worry marketers: IAB report

Consumers don’t see value of sharing data and marketers want a “one size fits all” privacy law, the IAB finds.

Read More

Webinar: Build or Buy--A Customer Data Management Checklist

What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business.

Learn more

Analytics software delivers data, standards deliver insights

Only your team can determine which metrics mean the most for your business.

Read More

The deprecation of Google Analytics (as we’ve known it)

GA4 is the solution for the internet now, not the internet from a decade ago.

Read More

Report: The Impact of Invalid Traffic on Marketing

Learn how bots and fake users poison your entire marketing operation, resulting in billions of dollars in lost revenue and skewed analytics.

Learn more

How political campaigns are using contextual insights to reach more voters

Political advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters.

Read More

Cutting-edge martech is just a click away...

Grab your free MarTech pass now and join us online, September 28-29, to discover dozens of tools, technology, and solutions that can help you exceed customer expectations. Available live and on-demand!

Register for free

From Search Engine Land

Know someone who would like this newsletter as much as you?

Copy this link to share the MarTech newsletter via email, social, or text: