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Good morning, Marketers, and how cautious do brands need to be?
In his latest piece for MarTech, Ruben Ugarte, a Decisions, Strategy, and Data expert, asks “Should CMOs be political?” His answer is a cautious one.
As a guest author, his opinions are his own and not necessarily those of MarTech. I’d like to know what you, the readers, think. Does political commitment need to be carefully weighed against the interests of shareholders? Or do brands have to make up their minds about where their values lie and be prepared to jump in when a controversial issue presents itself?
Let me know: [email protected]
Kim Davis,
Editorial Director
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