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Good morning, Marketers, what’s the connection between a hybrid event experience and augmented reality?
They both can mean a lot of things, with almost limitless marketing applications. But think of it this way – hybrid plugs a remote attendee into an in-person event, while augmented reality adds a digital layer on top of a real-world experience.
They are both engaging in a multipronged reality. It’s just that for a hybrid event, the digital user is remote. For augmented reality, the user is on-site.
Moving forward, experiences should optimize for both users.
Chris Wood,
Editor
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