Good morning, Marketers, don’t forget to take a break today!

I love getting expert advice. Today, we’ve got a great example of that – Rachel Edwards of W.L. Gore and Associates walks us through implementing a digital asset management system (see links below). It’s a 12-step process that can be applied to a lot of martech decisions.

For example, here’s step 2: Separate the needs from the wants

Nice-to-haves, while, well, nice to have, can often muddy the decision making for all sorts of situations. 

Constantine von Hoffman,
Managing Editor

Digital asset management (DAM)

Implementing a digital asset management system: A 12 step guide

An expert tells what it took to launch an enterprise-wide DAM.

Google Analytics 4 (GA4)

GA4: What marketers need to know for a successful transition

Marketers face crunch time with Universal Analytics officially sunsetting in July 2023.

How-to guide: Create a sustainable, high-performing SEO and content strategy

Organic search leaves a data-rich trail that can be leveraged to support a sustainable, high-performing SEO and content strategy. Winning high ranks is never guaranteed, but with the right insights, marketers can tip the scales in their favor.

Read more

Digital transformation

Online inflation is beginning to ease

The Adobe Digital Price Index sees ecommerce price increases finally slowing.

2022 Playbook: Transform With Google

Google’s unified platform allows organizations to quickly and easily transform their digital marketing capabilities. Out-of-the-box features unlock a marketer’s ability to design, activate, and measure campaigns seamlessly.

Learn more.

Digital transformation

CTV overtakes mobile for global ad impressions

A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions.

Marketing attribution

Marketing attribution: What it is, and how it identifies vital customer touchpoints

Here's why marketers need to know which channels and events contribute most to the bottom line.

Become a master of MarTech

Say hello to the MarTech Master Classes, expert-led tours through critical marketing topics — including buying martech, attribution analysis, and Google Analytics 4. 100% live. 100% virtual. 100% actionable.

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Shorts

Statistics of note

• Get up and go outside: Half of developers stay at their screens during breaks. 
• Europe’s data protection regulations (a/k/a GDPR) have reduced the number of apps available in Google Play by a third, increased costs and reduced developer revenues, according to a new paper. 
• CMOs’ average job tenure last year was 40 months, the lowest it’s been for a decade.
• Only 8 percent of Manhattan office workers are back in the office five days a week, and 28 percent are still fully remote.

From Search Engine Land