Good morning, Marketers, it’s a beautiful day in the neighborhood.

There’s good reason digital marketers hate friction. Each hurdle increases the likelihood of a customer bailing out on a transaction. This is the first part of a marketing conundrum. Because marketers love security. They want customers to know their data is safe from prying hackers. The problem is security causes friction. 

Account passwords are a big source of this. Even when they aren’t lost or forgotten, they are still a disliked extra step. The Fast Identity Online Alliance (FIDO) says they have a solution. It is a way to let users log into online accounts the same way they do to smartphones and computers – using their faces, fingerprints and PIN codes. Is victory at hand? Maybe. Facial recognition on most devices is easily spoofed, for one. However, the FIDO pack includes a lot of very smart companies who have been working on this for a while. 

It’s too soon to declare the end of the password, but there’s a distinct possibility of smoother sailing ahead.

Constantine von Hoffman,
Managing Editor

Marketing analytics

Everything is measurable in marketing

Leadership must commit the time, people and resources to measure what they ask for.

Customer experience

Easy returns can enhance the customer experience

Timely delivery contributes to positive customer experience, but so does ease of return.

CRM data is messy, but it can clean itself up

Flawless CRM data can’t be achieved by cleaning up database tables through one-time processes, no matter how many of those processes you employ, or how frequently. It can only be achieved by enforcing rigor in a system of record with integrated, repeatable, ongoing data services.

Read more for some characteristics that make up a reliable system of record, and why it’s a more effective path to ongoing efficiency and accuracy of CRM data.

Read more

Customer experience

Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness

Acura’s digital showroom on Decentraland celebrates a metaverse Fashion Week and also offers unique experiences with the new 2023 Acura Integra using NFTs.

Webinar: 8 Email Best Practices for 2022 to Drive Growth

Email marketing is both an art and a science: it takes patience, testing, and a dash of creativity to get it just right. No matter who your customer is, improving your email marketing can result in enhanced brand loyalty and increased sales. Join Salesforce Marketing Cloud and Litmus to discuss actionable ways to improve your email marketing strategy to increase brand loyalty and sales.

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Marketing management

InMobi releases independent ad mediation platform

Let publishers own and manage their data and review advertising spend. end-to-end.

Email marketing

What is email marketing and why we care: A marketer’s guide

Email marketing remains one of the most effective digital channels today. Here are some best practices to help your brand stay ahead of the email marketing game.

Join us this Tuesday & Wednesday at MarTech for FREE

Join us at MarTech, online this coming Tuesday and Wednesday (March 29-30), to explore dozens of time-saving marketing technologies that will help you mine valuable first-party data, streamline marketing operations, and drive more ROI.

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Shorts

“It is very difficult to explain the choice of the letter Z and its use in a mobilization and PR campaign. … The ‘Z-campaign’ looks strange and ill-conceived when Russian politicians claim they are fighting for the protection of the ‘Russian world.’ It turns out that the Russian world is protected under a Western letter. Worse still, the Z inconveniently is also at the beginning of the name of Ukrainian President Volodymyr Zelensky. Even Kremlin political technologists criticize the new ultra-patriotic brand … for its ideological senselessness.” – Andrey Pertsev on the Russian government’s pro-war PR campaign, which is built around a graphic of the letter Z

From Search Engine Land