Good morning, Marketers, and never say never.

What makes emerging technologies so exciting in martech is that there’s no surefire way to know how the story will end. Will there be disruption, as is the case with D2C retail, or an entire new ecosphere, like what came out of the original App Store?

There is an experimental ethos at the heart of marketing and of digital technology that keeps me glued to my seat every day as a journalist. Our MarTech flash survey found that out of over 200 respondents, the marketers who are considering some kind of commercial effort in the metaverse outnumber those who never will, approximately three-to-one.

As more brands launch storefronts in VR environments, and we at MarTech ask the hard questions about campaign execution and success, there’s a chance that some of the “nevers” will convert. But for any marketing strategy, there has to be a good reason backed by data and experienced reporting. I also can’t say enough about the need for marketers across industries to connect and share ideas, which is why we’re all thrilled that our MarTech virtual conference will be underway next week on March 29 and 30 (registration is free).

Chris Wood,
Editor

Marketing management

How marketers can measure success

Marketers can show how their actions contribute to certain outputs as long as they're committed to measuring their work.

Customer experience

Why we care about metaverse activations

Half of marketers surveyed say they are considering a metaverse activation in the near or middle term.

Webinar Tomorrow: Crawl-Walk-Run to Real-Time Personalization

80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers. But getting started on the personalization path is easier said than done. Attend this webinar and learn how to take your customer-centric approach to the next level.

There’s still time to RSVP!

Marketing management

7 leadership behaviors for marketing agility

Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables.

Performance marketing

Shopify rolls out Linkpop for social commerce and other updates for marketers

With Linkpop, Shopify streamlines creators and the products they promote to bring followers closer to purchase.

Marketing management

The Trade Desk launches certified service partner program for SMBs

Goodway Group is first to join as partner.

T-minus 1 week until MarTech! Grab your free pass now!

Join us at MarTech, online next Tuesday and Wednesday (March 29-30), to explore dozens of time-saving marketing technologies that will help you mine valuable first-party data, streamline marketing operations, and drive more ROI.

Register Now

Shorts

Quote of the day: “One of the sad truths of business is that responsibility without authority will yield failure.” William Terdoslavich, MarTech contributor

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