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Good morning, Marketers, and who put your brand in the metaverse?
As more virtual environments crop up, it will be up to marketers to assess where their brand fits in. Would any of your products benefit from being seen in a 3D digital showroom? If you drop a limited-edition NFT, will there be bidders? These questions are best answered by the marketers who are immersed in their brand and know their customers.
But there are other factors outside of the marketer’s immediate control. One analyst compared the metaverse space to ecommerce, where shady actors are known to sell knockoffs, undercutting the brand and potentially skimming from the company’s bottom line.
At MarTech, we’ll continue to follow these emerging channels so that even if marketers are adopting a metaverse wait-and-see strategy, they will still have an awareness of where they might have to protect their brand, regardless of whether or not they’ll be dropping some wearables anytime soon.
Chris Wood,
Editor
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