Good morning, Marketers, and good thing you never have to let go of a technology you really love.

Take email, for instance =-)

And why would we look to replace email when it’s such an effective way of distributing news and personal messages for many (but not all) occasions?

MarTech is happy to welcome guest contributor Anita Brearton of CabinetM, and in her piece yesterday, she wrote: “As new channels and marketing practices are introduced, they rarely replace something already in place. More often, they become another layer in the marketing program.”

Yes, marketers keep adding on layers, and that’s why we want to hear about how these stacks keep growing as part of our Stacks Stories initiative. Let us know! 

Chris Wood,
Editor

Does your organization need a marketing work management platform?

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How to establish a new martech role

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Webinar Today: A/B Testing is Dead, Long Live A/B Testing!

Optimizing interactions, communications and offers to your customers is key – but how are you doing that today? Odds are, you’re A/B testing. But this method is now a thing of the past … and why is that? Join Scott Brinker, editor, chiefmartec.com and OfferFit CEO, George Khachatryan, for a discussion on how new AI methods are displacing traditional A/B testing, and what this means for the test & learn programs you use to maximize customer engagement.

There’s still time to RSVP!

Video ad platform SpringServe partners with SXSW

The collaboration aims at boosting the ad experience for SXSW online and CTV content.

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Discover game-changing martech tools & solutions... for FREE

Join us at MarTech, online March 29-30, to explore dozens of time-saving marketing technologies that will help your organization reach a new level of success.

See what’s in store

Introducing MarTech’s guide to agile marketing for leaders

This e-book will show you the skills and perspective needed to lead an agile marketing organization effectively.

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From Search Engine Land

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