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Good morning, Marketers, enjoying remote working?
From my personal experience talking to marketers, a lot of you are still working remotely. Me too. In my case, that’s an indefinite state of being simply because MarTech does not have a brick and mortar office to go back to.
It has its advantages and disadvantages, doesn’t it? And then there’s the nightmare of the internet outage. I had one the first half of yesterday. My service provider had no record of an outage in my area so I inferred it was my equipment and scheduled a service appointment — for the next day.
And suddenly I was confronted with the absence of a digital environment. I looked at all the virtual meetings I would have had to cancel. I handed over editing and publishing duties. I reconciled myself to 24 hours working offline. I wondered, not for the first time, how society would have functioned if COVID had arrived ahead of the internet. Then my service came back; no idea why. Let me cancel that call.
Kim Davis
Editorial Director
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