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Good morning, Marketers, and are one-on-one meetings back?
I wrote yesterday about the palpable trepidation surrounding Salesforce’s brave attempt to hold a one-day conference at New York’s Javits Center this week (at time of writing, it’s still scheduled). But dealing with one-on-one or two-on-one meetings seems a lot simpler.
Of course, it does mean a degree of trust about vaccination; I haven’t — yet — been in a meeting where proof is demanded. Courtesy leads to everyone mumbling, “Of course, I’m vaccinated,” and “Me too.”
Those small scale meetings are starting to happen. For the first article below, I sat down over coffee in Manhattan with InMobi’s Marketing Cloud CEO. I recently had an in-person meeting scheduled with the founder of a major CDP (he had to cancel). This week I’m meeting with a noted CMO at her Manhattan office.
No, we’re not back to normal. But glimmers of normalcy are welcome.
Kim Davis
Editorial Director
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