Good morning, Marketers, and when do marketing values become principles?

Thanks to the latest from agile coach Stacey Ackerman (linked below), we get a look at this process as it pertains to agile marketing strategies. 

The new values for agile marketing have emerged relatively quickly — outcomes over outputs, experiments and data over opinions when it comes to decision making. But what are the ways that marketers can effectively turn these values into actionable principles within their organizations? 

Every day in a marketing organization presents challenges and opportunities against which these principles can be tested and refined in practice.

Chris Wood,
Editor

Marketing management

Living the 10 principles of agile marketing

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Marketing management

Why sticky agile marketing teams perform better

A team which sticks together understands its own dynamics and gets more done, faster.

Shorts

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