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MarTech » Performance Marketing » You’ve Got Mail! (LinkedIn Is Positive Of It) Sponsored InMail Upgrades Now Serve 100% Deliverability

You’ve Got Mail! (LinkedIn Is Positive Of It) Sponsored InMail Upgrades Now Serve 100% Deliverability

LinkedIn's Sponsored InMail adds rich targeting features and will now only display to active prospects for superior deliverability.

Greg Finn on March 10, 2015 at 1:32 pm

linkedin-building2-1920Big changes are afoot for LinkedIn’s Sponsored InMail product. The targeted messaging tool will now be able to boast a 100% deliverability rate as well as additional targeting parameters for advertisers.

Sponsored-InMail

Sponsored InMail gives advertisers the ability to market to targeted users via the LinkedIn Messaging system. The new changes will now feature real-time dynamic delivery where prospects are only messaged when they are active on LinkedIn, ensuring that all messages are in-fact delivered. The InMail templates will also be mobile-optimized to help drive more conversions for those on mobile devices.

Another major part of the upgrade is a better aim for advertisers. The new targeting options include a focus on company size, job function and seniority that can be added to InMail campaigns.

These changes are now live, for more information see the official LinkedIn blog.


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About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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