MarTech » Performance Marketing » You’ve Got Mail! (LinkedIn Is Positive Of It) Sponsored InMail Upgrades Now Serve 100% Deliverability

You’ve Got Mail! (LinkedIn Is Positive Of It) Sponsored InMail Upgrades Now Serve 100% Deliverability

LinkedIn's Sponsored InMail adds rich targeting features and will now only display to active prospects for superior deliverability.

Greg Finn on March 10, 2015 at 1:32 pm

Big changes are afoot for LinkedIn’s Sponsored InMail product. The targeted messaging tool will now be able to boast a 100% deliverability rate as well as additional targeting parameters for advertisers.

Sponsored InMail gives advertisers the ability to market to targeted users via the LinkedIn Messaging system. The new changes will now feature real-time dynamic delivery where prospects are only messaged when they are active on LinkedIn, ensuring that all messages are in-fact delivered. The InMail templates will also be mobile-optimized to help drive more conversions for those on mobile devices.

Another major part of the upgrade is a better aim for advertisers. The new targeting options include a focus on company size, job function and seniority that can be added to InMail campaigns.

These changes are now live, for more information see the official LinkedIn blog.

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About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.